The Hindu: 125 Years in the Media Industry
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA078 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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17 Pages |
| Period |
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2003 |
| Organization |
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The Hindu |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Media |
Abstract:
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In 2003, The Hindu, a Rs 4 billion media empire celebrated
the completion of 125 years in business. With a circulation of 933,000 and half
a dozen journals, The Hindu made its mark on the Indian media industry. The
paper has many moments of glory including the coverage of the Bofors scam in the
late eighties. During its 125 years of existence, The Hindu has attempted to
strike a fine balance between two seemingly competing considerations, larger
societal purpose (providing the credible information, educating the public,
opinion building and acting as a watchdog) and a business, which has to be
economically viable. As it approached its 125th anniversary, The Hindu realised
it could not rest on its past laurels waiting for change to happen.
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The Hindu realised that it has to be interesting and compelling not only to retain its present readership base but more importantly to attract the attention of the next generation.
Contents:
Keywords:
The Hindu, Media industry, Subramania Aiyar, Kasturi Ranga Iyengar, Kasturi Srinivasan, The Business Line, Editorial, Print media, 125 years, Newspapers, Daily, Journals, Digests, Circulation, Paper
The Hindu: 125 Years in the Media Industry
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